Many companies form marketing partnerships with other organizations, but none has ever been more successful than Coke and sports. Coca-Cola has been a long-time sponsor of the Olympic Games since 1928. From commercials to sponsorships, the Coke name has been synonymous with sporting events. Their biggest marketing success, from the realm of collectibles, was the integration of sports memorabilia with the Coke bottle. Countless partnerings with NASCAR, MLB, NCAA ad others make coke bottles sought out for both collectors of Coca-Cola and sports collectors.
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